TELEVISION STORYTELLING

                                                                                                                                          From NY Times

BROADCAST PRESENTATION:

*Delivery

              *Confidence, Comfort and Control

              *Show humanity

              *Feel the story

              *Eye contact and honesty

*Preparation

              *Ask the right questions

              *Read the scripts

              *Get input from all those around you

              *Stay on top of the news (local, national and international)

*Phrasing

              *Understand relevance of story

              *Impart the proper relevance

              *Know the story

*Emphasis

              *Volume (Loud voice is not a strong voice)

              *Pausing (Non verbal communication)

              *Rhythm

                            *Musical, alive, interesting, exciting

                            *Be Natural

              *Pitch (Intonation)

*Broadcast Speech

              *Talk to one person

              *Pace

              *Breathing

              *Inflection

              *Action

              *Immediacy – Timeliness

GETTING THE STORY STARTED:

*Homework and history

*What are my visuals?

*Ask the right questions

*Listen

*Put interview subjects at ease

*Seek the truth

*Find the story (and not only what you think the story is)

ELEMENTS OF A GOOD PACKAGE:

*Set the Scene

*Establish the mood

*Bait the hook (can be done in the lead)

*Humanize the story

*Heroes and villains? Comic relief?

*Who does the story affect? Why and How?

*Supply the basic facts

*Leave the audience with something to think about

LIVE TELEVISION REPORTING:

*Assemble facts quickly

*Organize thoughts

*Impart information cleverly, fairly and concisely

*Must have some depth

*MUST look good and sound good

*Look and act credible

RESPONSIBILITIES:

*To be a good journalist

*To the management of the station and the news department

*To be a team player (Know your role)

*To the audience

*To the news subjects

*To yourself (Integrity and Honesty are your constant companions)